Diego Pellicer Worldwide Inc. (DPWW)

[IndustryParticipant]

The range the market has seen the past 9 months or so (nationwide) has been $26-$58MM (per location) for established brands. (A dozen or more different actions, companies, locations).

Hence the best method of valuation the premium on the options, and today's action being more about a specific brand per se.

Valuation-option price=premium.

I/we're doing more and more of these....(Securing right to something for say 10, when I know worth 15, etc...or any variation...This weekend alone I made 2 verbals on things...)

Based (roughly) on today's, I'd say premiums $30MM reasonable...(30x current trading)